CHALLENGE: Ability Prosthetics & Orthotics evaluates, designs and fits patients with custom, as well as off-the-shelf, orthotic and prosthetic devices. With recent expansion into a fourth location, Ability had a need for a brand identity that expressed their unique selling proposition. The business model focused expressly on the patient's needs with first-floor office locations, certified prosthetists and orthotists, custom fittings and ease of insurance filings.

SOLUTION: Ability's business philosophy is completely patient-centric; therefore, the branding needed to convey their mission. We introduced "Life Enhanced" as the overarching theme for their brand identity in print advertisements, capabilities brochure and display materials.