CHALLENGE: Craig Coyne Jewelers is a distinctive jeweler located in historic Ellicott City, MD. The fun personality of Craig Coyne's owners serves as part of the shopping experience for customers. We were charged with creating a logo, tagline and Website that exemplified their playful nature, but also expressed their flair for style and sophistication.

SOLUTION: We designed a balanced logo mark for the two "C's" in Craig Coyne and a tagline that meant something to the customer's experience. The tagline "You Ware" provided an expression of their customers' individuality. The Website built upon "You Ware" reference online shopping, owner profiles and a blog community.