CHALLENGE: Once exhibitors reserve space at the International CES, additional sponsorship opportunities are available for purchase to increase the exhibitor brand visibility. The challenge was to show why, after the expenditure of exhibit space, a company should buy other signage space or sponsor events at CES.

SOLUTION: When over 2,500 exhibitors go to market, vying to get in front of the competitor is critical. "Rock the House" presented exhibitors with the ways they can stand out from the crowd. Packaged in a edgy foil envelope, the direct mail catalog made exhibitors take notice. The brochure was one of the high profile portions of a fully integrated "byb+" exhibitor campaign including other direct and email marketing components.