CHALLENGE: Each year, the International CES must provide current and prospective exhibitors with an overview or prospectus of the upcoming show. This piece includes the product categories the show encompasses, the types of attendees they can expect to meet at the show, and information on CEA membership, partners, conference programs, and other sponsors currently affiliated with CES.

SOLUTION: Hundreds of exhibitors premiere their products and technology annually with the hopes of being the "next big thing." The collateral campaign to share "Success at CES" showcased true stories of exhibitors who experienced real success as a result of participation. The package included space for a USB drive for presentation storage and tailored product categories relevant to the recipient.