We specialize in Event Marketing.

We’ve got it down to a science (specifically Eventology^®). And just like Newton’s Laws of Motion, the Frank. Laws of Event Marketing outline the forces at work when developing marketing and communications for your event. Whether you’re trying to defy the gravitational pull of attendance, boost your brand, or magnetically attract exhibitors, we have a unique approach to solving complex event marketing challenges.

01. Strategy Informs All Creative.

We don’t make pretty wallpaper. We tell laser-focused narratives that get inside of your target audience’s heads.

Over-sized registration brochure and 3 of 6 ads.

02. Re-Invent Your Event Every Time.

Intrigue and inspire your audience. It’s the only way to defy “Been There, Done That” and increase the chances of them coming again.

HPBExpo Campaigns from 2013 to 2015

03. Segment & Target Your Audience.

One size rarely fits all. Nor does one message.

2015 ABExpo Show Email Campaign and Collateral

04. Speak in a Consistent Voice.

From the Exhibitor Prospectus to the show floor signage, every touchpoint should speak to the Brand.

Exhibitor Prospectus & Sponsorship Opportunities Brochure

05. We are not a Vendor.

We work with you to offer solutions, not fulfill deliverables. You don’t ask a scientist for rocket fuel, you ask for the moon.

AeroDef 2013 Exhibitor Prospectus

We’d love to discuss how we can apply the Frank. Laws of Event Marketing to your event and build momentum for the future.